Author Archives: Site Administrator
The Importance of Article-Rich Content for Better SEO for Your Law Firm
How to Write Great Law Firm Website Content Content is one of the most powerful tools for driving traffic to your website, especially for law firms looking to attract potential clients. Writing high-quality, article-rich legal marketing content is not just about providing information — it’s a crucial component of your Search Engine Optimization (SEO)… Read More »
Organizing Diverse Practice Areas on Your Law Firm Website for Better User Experience
Does Your Law Firm Have Multiple Practice Areas? A well-organized law firm website design is crucial for attracting and retaining clients. When potential clients visit your website, they often have specific legal needs in mind. Whether they’re searching for help with estate planning, navigating the complexities of a personal injury claim, or seeking guidance… Read More »
Elements of an Effective Law Firm Website Blog
The Purpose and Intent of Your Legal Blog A blog is a powerful tool for any law firm aiming to establish authority, engage with potential clients, and enhance SEO performance. Understanding the different keyword intents—informational, transactional, and commercial—can significantly impact the effectiveness of your law firm’s blog. Contact the law firm website design and… Read More »
How to Properly Use Meta Tags for Your Law Firm’s Website
Meta tags are a fundamental yet often overlooked element of search engine optimization (SEO). They play a crucial role in how your website is indexed by search engines and perceived by potential clients. Understanding and properly utilizing meta tags is essential for law firms looking to enhance their online presence and improve search engine… Read More »
Custom Website Designs vs. Template-Based Solutions for Law Firms
In today’s competitive legal market, a law firm’s website serves as its virtual office, most fundamental marketing platform, and brand promotion. It’s the first point of contact for many potential clients and a platform to showcase the law firm’s experience, professionalism, and ability to handle a potential client’s legal situation. With such high stakes,… Read More »
Using Call Tracking for Lawyers (Pros & Cons)
In one of our sales calls, a client of ours asked what call tracking was. It is pretty important to implement one when managing your marketing campaigns. This is because the analysis that comes from call tracking can help generate more leads in the long-term. Since the question has come up many times, we… Read More »
Google Is Getting Rid of Expanded Text Ads (ETAs)
Recently one of our clients forwarded us an email titled “Re: Say Goodbye to Local Ads.” This headline is simply misleading. The email title says local [service] ads (LSAs) are disappearing within Google. This is not true. There are no changes in the LSA platform. The email really refers to a change within Google… Read More »
Google’s “Vicinity” Update: Was Your Law Firm Affected?
Did you notice a fluctuation in calls or visits to your law firm? If you rely on Google, there’s a good chance that the latest update to the local search platform played a role. If you conduct business locally, this update can have a significant impact. Between November 30th and December 8th, Google made… Read More »
The Importance of a Mobile Responsive Website (2022)
Internet usage on mobile devices overtook internet usage on desktops in 2016. And as of 2020, over 3 billion people use smartphones. It’s undeniable that smartphones have had an impact on consumer habits and attention. For that reason, it’s become essential for businesses to cater to consumers on other devices besides just the desktop…. Read More »
Google Local Service Ads (LSAs) for Lawyers
If you’ve done a search for a service, you may have noticed a new feature added to the Google search results page. Google recently made some major upgrades to local service ads, which have begun to show at the top for more service-oriented keywords. With the major upgrade and expansion of these ads, you… Read More »